Visual Identity
Create or refine an identity and set rules your team can use.
View serviceA shared creative direction for your brand.
I work with you to decide what the brand needs to say, how it should look and what will guide the identity, materials and website.
What it is
I start with what you offer and how you explain it today. From there, I propose a message, visual references and criteria your team can use to choose between different ideas.
When it makes sense
The business has entered a new phase
Your offer or audience has changed and the materials still tell the old story.
Each channel tells a different story
The website, proposals and social channels were built at different times and need a shared direction.
You have an identity but no clear criteria
It’s hard to tell which images, tone or design choices are right for each piece.
You’re launching or repositioning
Agreeing on the message and visual references gives production a clear starting point.
What it helps solve
You’ll have a direction you can use to make communication decisions, review creative proposals and brief the people who write, design or build the website.
A shared message
A central idea that guides what the brand says across its materials.
Visual criteria
References and principles for choosing images, typography and layout.
A clear brief for the team
A shared starting point for your team and external suppliers.
Priorities
A clearer view of which pieces to make or update first.
What can be included
- review of your offer, messaging and current materials;
- conceptual and visual direction;
- selected references and moodboards;
- principles for the message and visual language;
- guidance for identity, website and materials;
- criteria for reviewing creative proposals;
- creative input at agreed stages;
- review of key applications.
Who it is for
Most aligned profiles
- brands launching or repositioning an offer;
- businesses that have outgrown their communication;
- teams coordinating several suppliers;
- founders who want to agree on the message before commissioning more work;
Typical signs
- “Our website and proposals feel like different brands.”
- “The work is good, but it doesn’t feel connected.”
- “We need to get the team on the same page before launch.”
- “We have several ideas and need to decide which one to pursue.”
FAQ
Creative direction sets the message and the criteria. Visual identity gives them form through the logo, type, colour and layout.
Yes. We can work with what you have and decide how to apply it to new materials or channels.
Yes, depending on the scope. I can brief your team or take the agreed pieces through design as part of the project.
Yes. A shared direction helps when a small team has a lot of decisions to make.
Explore other services
Explore the other services if the project also calls for work in these areas.
Graphic Design
Design presentations, catalogues and materials for print and digital.
View serviceDigital Design
Structure your content and design a website for your brand.
View serviceWhat direction should your brand take?
Tell me what’s changed in the business and which decisions are still open.