Hospitality · Visual identity · Digital design
Le Bouchon
The identity of a French bistro in Barcelona, from its burgundy and cream menu to the website mock-up.
- Menu and bill holder
- Cards and stationery
- Website mock-up
Creative direction for businesses that have outgrown their brand.
I bring your visual identity, marketing materials and website into line with the business you run today.
We can start with the direction for the whole brand or with a specific piece of work.
Your business has grown. Has your brand kept up?
- Your offer has evolved, but you still describe it the way you used to.
- Your website, proposals and social channels feel like different brands.
- Visitors take too long to understand what you do and how to get started.
If any of this sounds familiar, I can help you work out where the disconnect is and what to tackle first.
Services
Four ways to work with me, from setting a direction for your brand to designing its website.
Creative Direction
I define the message, visual references and principles that will guide the project.
View serviceVisual Identity
I design a visual language and the rules that make it work across formats.
View serviceGraphic Design
I design sales decks, catalogues and other materials for print and digital use.
View serviceDigital Design
I structure content and design websites that make it easy to understand the offer and get in touch.
View serviceWhere is your brand today?
Projects I work on
- A premium brand preparing to launch or reposition.
- A business that has outgrown the way it presents itself.
- A founder bringing identity, materials and a website together for the first time.
- A team working with several suppliers that needs a shared direction.
What might be getting in the way
- Your offer has changed and your messaging is still describing the old one.
- You have an identity, but everyone applies it differently.
- Your website makes it hard to find the services you offer.
- Your presentations and sales materials need a common starting point.
Featured projects
From a bistro menu to a luxury car showroom catalogue, see how each visual system was built for its setting.
Beauty and training · Creative direction · Visual identity
Maison du Regard
Sage green, serif type and close-up photography for a French brand in eye aesthetics and training.
- Business cards
- Training folder
- Digital mock-ups
Automotive · Creative direction · Graphic design
Vettura Nera
A dark, editorial identity for a luxury showroom, with car photography at the centre of the catalogue.
- Car catalogue
- Document folder
- Outdoor advertising
Music · Art direction · Visual system
Black Canal Records
Condensed type, print grain and red accents connect sleeves, posters and press materials for an independent label.
- Poster and vinyl sleeve
- Zine
- Press kit
Barbershop · Visual identity · Creative direction
Barbiere San Marco
Dark green, antique gold and a fleur-de-lis carry the identity from the price list to objects in the shop.
- Service price list
- Stationery
- Branded objects
Hospitality · Visual identity · Graphic system
Brétema Casa Atlántica
An identity for a guesthouse in Galicia, inspired by mist, stone and woodland.
- Cards and stationery
- Welcome folder
- Website and newsletter mock-ups
How the work takes shape
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Diagnosis
I start with your offer, what you already have and what the project needs to solve.
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Direction
I define what the brand needs to say and choose the references that will guide the design.
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System
I turn that direction into working rules for type, colour, composition or content structure.
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Implementation
I apply those decisions to the agreed pieces, whether that means a deck, a set of materials or a website.
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Refinement
I review the pieces together and refine what needs to work better in everyday use.
About
I’m Ricardo Freitas, a Lisbon-based creative director and designer. I’ve worked in design for more than 20 years, with clients in several countries.
I take projects from the first visual decisions through to the finished work, across print and digital.
FAQ
Brands launching an offer, repositioning or updating how they present themselves. The main thing is what the project needs to solve.
Yes. We can tackle all three together or start with the one that will make the most difference right now.
Yes. A presentation, catalogue or website review can be a project in its own right.
Yes. Catalogues, publications and other editorial materials can be part of the graphic design work.
Yes. I can work in both languages, including on projects with Portuguese and English versions of the website.
What needs to change in your brand?
Tell me what you already have and what you’re trying to solve. I’ll suggest where to start.