Palette
Dark green, black and gold echo the furniture, bottles and metal tools.
Barbershop · Italy · Visual Identity
Barbiere San Marco
The ritual of an Italian barbershop, in everyday pieces.
A visual identity for an Italian barbershop, designed around the price list, stationery and objects used in the shop.
Project overview
BrandBarbiere San Marco
SectorBarbershop / Men’s grooming
ServicesVisual identity, Brand system, Editorial applications
Year2025
Work shownVisual identity, price list, stationery, branded objects and digital mock-ups
01
Brief and direction
Brief
Bring the tradition of Italian barbering into pieces that work for a modern service, from checking the prices to handling the products.
Direction
Use dark green, antique gold and a classic motif to connect the identity to the shop, with straightforward layouts for practical information.
02
Main mockups
03
Visual system
Typography
Serif lettering gives the name character. The price list puts services and prices first.
Symbol
A fleur-de-lis motif signs cards, bottles and other objects.
Textures
Dark paper, metal and glass connect the graphics with the materials of the barbering ritual.
Patterns
The mark and name take on different weights depending on the size and purpose of the piece.
Photography direction
Warm light brings the photography close to the counter and draws attention to tools and surfaces.
04
Applications in context
05
Digital
Website and social mock-ups carry the shop’s palette onto the screen and give service information a clearer hierarchy.
06
How it all comes together
The price list, stationery and objects show how the identity can become part of the experience in the shop.
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