Creative Direction
Define how the brand explains itself and how it should look.
- Messaging and communication principles
- References and visual direction
- Design criteria for the work that follows
Creative direction, identity, graphic design and websites.
I can take a project from defining the brand through to launch, or come in for a specific job such as a website redesign or a set of sales materials.
Where should we start?
If the message is still taking shape, creative direction is the starting point. If you already have a visual identity that works, we can go straight to the materials or website.
Service areas
See what each service can include and when it makes sense to bring me in.
Visual Identity
Create or update a visual language your team can put to work.
- Typography, colour and graphic language
- Practical brand guidelines
- Examples across your formats
Graphic Design
Design the materials the brand uses in its day-to-day work.
- Sales decks and proposals
- Catalogues and editorial materials
- Print and digital design
Digital Design
Structure the content and design a website that represents what you offer.
- Page and content structure
- Hierarchy and navigation
- Brand website design
How the services connect
Direction
I define the idea, tone and references that guide the work.
System
I turn that direction into rules for type, colour and composition.
Application
I apply the system to proposals, decks, catalogues and other materials.
Website
For the website, I organise the offer and the route to getting in touch.
Related projects
See how each project brings different pieces together, from a bistro menu to a showroom catalogue.
Hospitality · Visual identity · Digital design
Le Bouchon
The identity of a French bistro in Barcelona, from its burgundy and cream menu to the website mock-up.
- Menu and bill holder
- Cards and stationery
- Website mock-up
Beauty and training · Creative direction · Visual identity
Maison du Regard
Sage green, serif type and close-up photography for a French brand in eye aesthetics and training.
- Business cards
- Training folder
- Digital mock-ups
Automotive · Creative direction · Graphic design
Vettura Nera
A dark, editorial identity for a luxury showroom, with car photography at the centre of the catalogue.
- Car catalogue
- Document folder
- Outdoor advertising
Music · Art direction · Visual system
Black Canal Records
Condensed type, print grain and red accents connect sleeves, posters and press materials for an independent label.
- Poster and vinyl sleeve
- Zine
- Press kit
Barbershop · Visual identity · Creative direction
Barbiere San Marco
Dark green, antique gold and a fleur-de-lis carry the identity from the price list to objects in the shop.
- Service price list
- Stationery
- Branded objects
Hospitality · Visual identity · Graphic system
Brétema Casa Atlántica
An identity for a guesthouse in Galicia, inspired by mist, stone and woodland.
- Cards and stationery
- Welcome folder
- Website and newsletter mock-ups
FAQ
Yes. We can start with one service and bring in others as the project develops.
Tell me what you already have and where you’re getting stuck. I can suggest whether to begin with messaging, identity, materials or the website.
Yes. I start with the brief and where the business is today.
Have a specific piece or a wider project in mind?
Tell me what you already have, what you need to make and when you’d like to start.