Palette
Sage green and cream give close-up portraits and skin tones a quiet background.
Beauty / Training · Creative Direction · Visual Identity
Maison du Regard
An identity for eye aesthetics and professional training.
Maison du Regard specialises in eye aesthetics. The identity pairs the tactile quality of beauty work with the precision needed to present a training offer.
Project overview
BrandMaison du Regard
SectorBeauty / Training
ServicesCreative direction, Visual identity, Visual system
Year2025
Work shownVisual identity, business cards, training folder and digital mock-ups
01
Brief and direction
Brief
Find a visual language that works on a business card and in a training folder, with room for close-up photography and technical information.
Direction
Use a quiet palette and editorial layouts so the photographs can lead while the training content stays easy to follow.
02
Main mockups
03
Visual system
Typography
A serif wordmark signs the pieces. In informational materials, headings and supporting copy sit at clearly different scales.
Symbol
A line inspired by the curve of the eye sits alongside the name and can be used on small pieces.
Textures
Matte paper and fabric add depth to the muted colours and leave the images in focus.
Patterns
Wide margins and repeated colour fields tie together the cards, folder and packaging.
Photography direction
Close views of faces and eyes show the work in context and draw attention to detail.
04
Applications in context
05
Digital
Website, story and promotional kit mock-ups bring the close-up photography and editorial hierarchy from print to screen.
06
How it all comes together
The system connects the business card, training folder and digital presentation. Each format has room for the amount of information it needs to carry.
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