Palette
A restrained palette applied with intention, avoiding decorative excess.
Beauty / Training · Creative Direction · Visual Identity
Maison du Regard
Visual sophistication with method and consistency.
A refined identity for a beauty and training brand, designed to reinforce trust, premium perception and coherence across every brand touchpoint.
Project snapshot
ClientMaison du Regard
SectorBeauty / Training
ServicesCreative direction, Visual identity, Visual system
Year2025
DeliverablesCreative direction, Visual system, Guidelines, Website mockup, Instagram media kit
01
Challenge / Intention
Challenge
The brand needed a more consistent visual presence, capable of communicating sophistication, method and trust without falling into generic beauty sector codes.
Intention
The intention was to build an identity with more criteria, unity and repetition across supports, raising the perceived value of the brand.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a more cohesive and refined visual identity, aligned with the sophistication the project needed to communicate.
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