Palette
Black and gold connect the materials. The car’s own colour can provide the sharpest contrast.
Automotive · Luxury · Creative Direction
Vettura Nera
Putting the car at the centre of the catalogue.
Creative direction for a luxury car showroom. The car leads the image, while dark backgrounds, metallic detail and editorial layouts set the tone.
Project overview
BrandVettura Nera
SectorLuxury automotive
ServicesCreative direction, Branding, Visual system
Year2025
Work shownCreative direction, catalogue, sales materials and digital mock-ups
01
Brief and direction
Brief
Give the showroom a visual language that could work across a catalogue, sales materials and outdoor advertising, with room for each car to take centre stage.
Direction
Build around a restrained dark palette, an angular mark and sparse layouts. The car, lighting and finishes supply the strongest contrasts.
02
Main mockups
03
Visual system
Typography
Spaced lettering gives the materials a quiet signature. The car details have their own hierarchy in the catalogue.
Symbol
The angular monogram works as a compact mark on covers, folders and cards.
Textures
Dark surfaces and metallic finishes connect the graphics with the feel of the showroom.
Patterns
Dark space and consistent placement of the mark tie the pieces together while leaving the layouts room to vary.
Photography direction
Light defines the bodywork and picks out materials, curves and reflections. Each frame leaves room for the car.
04
Applications in context
05
Digital
The website and social mock-ups test the same approach as the catalogue: one dominant photograph with information organised in clear layers.
06
How it all comes together
The catalogue, document folder and outdoor piece show how the direction works at three different scales.
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