Palette
A restrained palette applied with intention, avoiding decorative excess.
Automotive · Luxury · Creative Direction
Vettura Nera
Visual precision for a premium automotive universe.
A restrained visual system for a luxury car dealership, focused on trust, exclusivity, detail and a more editorial approach to premium automotive communication.
Project snapshot
ClientVettura Nera
SectorLuxury automotive
ServicesCreative direction, Branding, Visual system
Year2025
DeliverablesBrand system, Editorial applications, Outdoor mockups, Website mockup, Digital kit
01
Challenge / Intention
Challenge
The project needed to avoid automotive clichés and build a more sophisticated presence, able to communicate value without visual excess.
Intention
The intention was to create a sober, precise and premium visual language, where materials, typography and imagery communicate confidence and exclusivity.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a more mature visual system with a consistent brand presence across print, physical environment and digital communication.
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