Palette
A restrained palette applied with intention, avoiding decorative excess.
Music · Culture · Visual System
Black Canal Records
A dense, urban and editorial visual language.
A visual system for an independent music label, focused on atmosphere, texture, contrast and coherence across physical and digital touchpoints.
Project snapshot
ClientBlack Canal Records
SectorMusic / Culture
ServicesVisual system, Editorial design, Digital direction
Year2025
DeliverablesVisual system, Posters, Vinyl sleeve, Zine, Press kit, Digital assets
01
Challenge / Intention
Challenge
The project needed a strong visual identity that could carry the weight of an independent label without becoming rigid or repetitive.
Intention
The intention was to create a visual system with rhythm, contrast and texture, flexible enough for releases, posters, digital pieces and editorial formats.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a visually denser brand system, able to support different formats without losing identity or attitude.
Do you have a project that needs a clearer visual system?
Share the context and I will reply with objective next steps to structure identity, direction and digital presence.