Palette
Burgundy and cream recall wine and paper. Gold appears in small details.
Hospitality · Visual Identity · Website
Le Bouchon
The feel of a bistro, from menu to website.
Visual identity for a French bistro in Barcelona. Burgundy, cream paper and serif type carry the feel of the dining room into print and digital formats.
Project overview
BrandLe Bouchon
SectorHospitality / Restaurant
ServicesVisual identity, Website, Editorial design
Year2025
Work shownVisual identity, menu, stationery and digital mock-ups
01
Brief and direction
Brief
Give a French bistro in Barcelona an identity that would be recognisable on the menu, on small pieces at the table and on the website.
Direction
Take cues from the room itself, including warm light and wine tones, and build a visual language that could carry over to paper.
02
Main mockups
03
Visual system
Typography
A serif wordmark sets the tone. The menu uses a quieter hierarchy so the dishes can take the lead.
Symbol
The emblem works as a signature, either on its own on a card or alongside the wordmark.
Textures
Paper grain and fabric give the darker colours depth and echo the feel of the dining room.
Patterns
The recurring emblem ties together small pieces such as the card and bill holder.
Photography direction
Side lighting and table-level views show the materials from a diner’s perspective.
04
Applications in context
05
Digital
The mock-ups explore how the menu and dining-room photography can carry over to a website, social stories and promotional materials.
06
How it all comes together
The menu, stationery and digital mock-ups share a palette and a graphic signature. The identity holds together across the set and on each small piece at the table.
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