Palette
A restrained palette applied with intention, avoiding decorative excess.
Hospitality · Visual Identity · Website
Le Bouchon
A calm, elegant and recognisable presence.
Visual identity and digital presence for a French bistro, focused on atmosphere, elegance and a clear system across print and digital touchpoints.
Project snapshot
ClientLe Bouchon
SectorHospitality / Restaurant
ServicesVisual identity, Website, Editorial design
Year2025
DeliverablesVisual identity, Website mockup, Menu, Digital materials, Graphic system
01
Challenge / Intention
Challenge
The project needed to translate the atmosphere of a French bistro in a contemporary, premium and approachable way, without becoming generic or overly decorative.
Intention
The intention was to create an editorial, elegant and functional visual language, able to work consistently in the physical space, printed pieces and digital presence.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a more coherent visual presence, able to communicate atmosphere, quality and trust with greater consistency.
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