Palette
Deep greens and stone tones connect the identity with the vegetation and materials of the house.
Hospitality · Galicia · Visual Identity
Brétema Casa Atlántica
Between sea, stone and woodland.
Visual identity for a guesthouse in Galicia. Mist, woodland and the texture of stone are the starting points for the materials guests encounter around their stay.
Project overview
BrandBrétema Casa Atlántica
SectorHospitality / Guesthouse
ServicesVisual identity, Creative direction, Digital presence
Year2025
Work shownVisual identity, cards, welcome folder and digital mock-ups
01
Brief and direction
Brief
Introduce an Atlantic guesthouse through details that belong to the place, from the first visit to the website to the welcome card.
Direction
Take the surrounding landscape as a visual reference. Woodland green, stone tones and a simple house mark tie the materials to the scale and pace of the guesthouse.
02
Main mockups
03
Visual system
Typography
The serif wordmark sets a quiet pace. Welcome messages have room to breathe.
Symbol
A simple house outline evokes the place and works on a card or other small piece.
Textures
Stone, fabric and textured paper connect the graphics with the materials in the photographs.
Patterns
The mark and generous margins recur across the card and welcome folder.
Photography direction
Diffuse light reveals mist, vegetation and surfaces. The photographs invite a slower look.
04
Applications in context
05
Digital
Desktop and mobile mock-ups explore how to present the house and landscape. A newsletter extends the same language to a shorter format.
06
How it all comes together
The card, welcome folder and digital mock-ups share a visual language for introducing the house before and during a stay.
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