Creative Direction
Set the message and visual references that will guide the project.
View serviceWebsites that make your offer easy to understand.
I organise pages, content and navigation so visitors can find what you offer, see the work and know how to get in touch.
What it is
I start with the questions visitors bring to the site: what does this business do, is it right for me and how can I find out more? The answers help decide which pages you need and what should come first on each one.
When it makes sense
Your website is stuck in an earlier phase
The business has changed and the site still shows old services, work or branding.
Information is hard to find
Pages compete for attention, or visitors have to look too far for the information they came for.
It’s hard to see how to get in touch
Interested visitors need an obvious way to ask a question or take the first step.
You’re launching a new offer
You need to decide which pages to create and how to connect the new offer to the rest of the site.
What it helps solve
The work connects the questions visitors ask to the structure of the site. Each page has a purpose and a clear route to the next piece of information or to getting in touch.
An offer people can understand
Visitors quickly see what you do and who it’s for.
Straightforward navigation
Services, projects and contact details sit where visitors expect to find them.
A website that feels like your brand
Type, colour and imagery carry the identity through to the site.
A clear route to contact
The invitation to get in touch appears at the right point in the visit.
What may be included
- site map and information architecture;
- page structure;
- hierarchy for copy and imagery;
- wireframes and visual direction;
- brand website design;
- digital application of your visual identity;
- improvements to legibility and content organisation;
- review across screen sizes.
Who it is for
Most aligned profiles
- businesses that need to update an old site;
- brands launching a website for the first time;
- founders who want to explain their offer more clearly;
- teams that need to reorganise pages and content;
Typical signs
- “Our site still describes the old offer.”
- “It’s difficult to see where to start.”
- “Our pages are full of text, but the key points get lost.”
- “We need to show the work better and make it easier to get in touch.”
FAQ
Yes. I define what each page needs to do and how the content is organised before designing the screens.
We can work with your current identity or update it alongside the website.
Yes. The scope depends on how many pages you need and what visitors need to find.
It can. We agree at the start whether the project ends at design or includes implementation.
Explore other services
Explore the other services if the project also calls for work in these areas.
Visual Identity
Create or refine an identity and set rules your team can use.
View serviceGraphic Design
Design presentations, catalogues and materials for print and digital.
View serviceDoes your website still fit your business?
Send me the link if you already have a site, and tell me what you’d like to change.